The majority of consumers probably don’t realize how often they are swayed by visual advertising props such as signs and Printmoz vinyl banners. Likewise, the majority of companies may not give enough consideration to the fact that consumers do pay attention to visual signage. We may live in an information age that heavily prioritizes that information being delivered by technology, but we also still rely on old-fashioned forms of advertising, including banners, to help promote a company’s name via colorful, splashing advertisements.
Banners are an excellent choice in the advertising signage department. Banners are typically made of vinyl, or nylon, or a mixture of both, which makes them both durable as well as inexpensive. Used both indoors and out, banners can be used to advertise your company as a whole, or to promote specific promotions, such as seasonal sales or end-of-year clearances. No matter what you choose to advertise with a vinyl banner, know that this inexpensive form of advertising is cost-effective and reliable. No matter the niche market your company is categorized into, banners are definitely a viable source of advertisement that will be quick to provide an ROI (return on investment).
When determining the appearance of your company’s vinyl banner, start with figuring out where you will be displaying your banners. Indoor banners, for example, can be smaller, and you can put multiple messages on these banners and even graphics such as small photographs that represent your products; whereas outdoor banners should be larger, with short but prominent messages (example: “shop end-of-season clearance for 50% savings!”), and little in the way of graphics since they will clutter up the banner and make it difficult for viewers to read the text.
Regardless of indoors or outdoors, you will want to select a busy, high-traffic location to place your banner in. Indoor areas that meet this criteria would include entries to buildings, areas near elevators and stairwells, and cafeterias. Outdoor areas would be entrances to and exits from parking lots, busy intersections, and heavily-traveled footpaths, such as tourist-friendly areas.
You will also want to determine, prior to designing your vinyl banner, how you will put your banner on display. Most vinyl banners are too heavy to simply tape or glue to walls. You want to avoid using nails or screws to hang banners, as putting holes in the vinyl material will ultimately weaken it, and lead to premature breakdown of the material and of the banner itself. Common hanging methods for vinyl banners include:
- grommets (metal-reinforced holes placed on either side of a banner)
- poles (double-stitch-reinforced “slots” are created on either side of a banner)
Grommets are recommended because this hanging setup is extremely versatile – you can hang a banner almost anywhere, including on walls or sides of a building; whereas poles require the banner to be placed above a flat, steady and sturdy horizontal surface.
Vinyl banner design tips.
Use a clear, nicely-contrasting color scheme. If possible copy the colors that your brand uses. Otherwise, you can work with a color wheel, or the advice of a graphic designer, to choose base and accent colors. Avoid using bright colors as base text or backgrounds; and unless you are using banners indoors, try to avoid dark or black backgrounds.
For fonts, while serif fonts (example: Times New Roman, Calibri) are popular for written text, they don’t translate well onto signage. Gravitate instead to basic sans-serif fonts such as bold Arial, Tahoma, or Verdana. Popular “headline” fonts are also good choices. Use bold fonts whenever possible, and try to use all caps to avoid confusion between capital Is and lowercase Ls.
Avoid being liberal with graphics and other decorative art. With banners, less is most definitely more. Limit graphics to your company logo, and perhaps one photograph if it is relevant and important. Otherwise, your vinyl banner should display only one type of image: your company logo.
Caring for your vinyl banner.
The best way to protect your vinyl banner investment is to care for it properly. Don’t leave your banner on display indefinitely – even hanging indoors, a banner will eventually begin to fade in color, and stretch and sag. Outdoors, nature’s elements of temperature, moisture, and wind will more quickly wreak havoc. So as soon as your advertising campaign is over, take your banner down, roll it up loosely, and store it flat in a dry location. If you need to clean your banner (and you should, especially if you had it hanging up outside), do so using a sponge or washcloth that has been dipped into warm, soapy water – plain dish soap works best, but you can also use laundry detergent or all-purpose cleanser. Just be sure your banner is dry prior to rolling it up and putting it away.
If you notice any frays, rips, or tears, you can use super glue or even clear nail polish to seal the edges together. But this should be a stopgap measure until you are able to send your vinyl banner back to the manufacturer for professional repair.
With proper care, you can expect to enjoy many years of free advertisement from your vinyl banners.